Lacasa’s Privacy Policy

This service is operated by If you visit our website, use our apps or contact us, this policy is for you. It’s about how we protect your data and respect your privacy. We update it from time to time as we make improvements or when laws change.

Please check it every now and then to make sure you know exactly how we use your data.

Our responsibility

We are the ‘controller’ of your personal data. This means we decide how and why your data is processed any time you use our products. We go into this in more detail below.

Your responsibility

You should read this policy and make sure you’re happy with it before using our
services. If anything is unclear, or you disagree with something, please
contact :

Your property information on

This policy applies to how we use your personal data. It does not apply to information about properties shown on our websites and apps. If you have questions about property information, please us. If you are selling or letting a property which is being advertised on our website and app, please direct any questions to your agent.

Data we collect about you

When you use our services, we collect data. Sometimes you might give us data, like your email address. Sometimes data about you is collected automatically, like which pages on our website you’ve visited. This section explains the types of information we collect about you when you use our services, why we collect it and the legal basis on which we use it.

Information about you

Your contact details

e.g. Your email address or phone number

What’s in it for us?

We use this information to distinguish you from other users and to contact you if we need to. If you sign up to property alerts or marketing emails, we’ll send them to your email address. If you send a message to an agent or developer through, we’ll share your contact details with them.

Legal basis•

Legitimate interests We’re allowed to use your data if it’s necessary for our (or someone else’s) ‘legitimate interests’ and those interests aren’t outweighed by your rights. Our legitimate interests are:

  • providing and improving our services
  • enabling you to save properties, searches, claim your home and carry out
    other tasks using your lacasa account
  • personalising your experience of our services
  • learning from the way you use our services
  • making sure our services are secure

Your account information

e.g. Your login details and preferences.

What’s in it for us?

We use this information to maintain your account and save your preferences.

What’s in it for you?

Adding details to your account means we can give you a much more personalised experience when it comes to services, property searches and your interests.

Marketing preferences

e.g. Your marketing email subscription preferences.

What’s in it for us?

We get to remind you of all the ways can help and hopefully encourage you to use us more often. We also get paid by some trusted businesses to send marketing emails on their behalf. We don’t give your contact details to those other businesses.

What’s in it for you? is free to use. With your permission, or if we have another legal basis for doing so, we’ll send you instant alerts about properties that match your search criteria. We can also send you emails about products and services which we think will interest you, including some offered by other businesses we trust

Legal basis• Consent

‘Consent’ is when you give us your permission to use your data for a specific purpose. You can withdraw your consent at any time. Simply update your marketing preferences in your account, click ‘unsubscribe’ in any email we send you, or contact us (

Information about what you do

Online behaviour

e.g. Information about how you got to, and use, our website and app.

What’s in it for us?

Understanding how you use our website and app helps us to improve them. Also, some trusted businesses pay us to advertise on We use our understanding of the way you behave, and elsewhere on the internet, to show ads we think will interest you.

What’s in it for you? is free to use. Plus, we get better and better at delivering what you need and meeting your expectations. We can make the information you see more relevant and personalised to you. Any ads we show will be more tailored to you too. If we can’t drop cookies, then the ads will not be tailored for you.

Search information

e.g. Information about your property searches.

What’s in it for us?

We use this information to understand what you’re looking for and make informed suggestions. We can also give agents and developers who use a clearer idea of the kind of property that we think would interest you.

What’s in it for you?

We use this information to make your experience on our website and app better. Your property search results will be more relevant and useful. Sometimes we might suggest properties we’re confident you’ll like, even if they don’t exactly match your search criteria. You’ll also get a faster and more useful service from agents and developers who use our website and app.

Your communications

Enquiries to agents and developers

e.g. Your contact details and messages you send to agents and developers through our website and apps.

What’s in it for us?

We use this information to send your message to agents and developers. We
also analyse the enquiries that are being sent to improve our service. We may also use your contact details to send you details of property listings which we think may be of interest to you unless you ask us not to.

What’s in it for you?

You are quickly connected to agents and developers to talk about your enquiry. The tools and features available to you from get more useful and valuable.

Surveys and responses

e.g. Feedback tools on our websites, apps and emails.

What’s in it for us?

We use your opinion about our services to measure how we’re doing and make improvements.

What’s in it for you?

You get to tell us when you think our services are great or how they could be better for you.

Telephone calls

e.g. Recordings of your calls with us and with agents and developers using the phone numbers shown on our website and app.

What’s in it for us?

We use call recordings to make sure you’re getting a great service from our team and our members. We can investigate when something has gone wrong, like if an agent or developer has broken our rules. We use call recordings to train our team and our members and make your call recording available to the agent or developer you contacted. This helps them to improve their service as well.

What’s in it for you?

You get a better quality service from and our members. Also, any complaints can be resolved more quickly

Your rights

You have personal data rights. They fall into six categories.


You can ask us to erase your information in some circumstances.


You can ask us to correct inaccurate or incomplete information.


You can ask us for copies of your information. This right always applies but there are some exceptions, so you might not get everything we process.

Restrict processing

You can ask us to restrict processing your information in some circumstances.

Data portability

This applies to information you give us. You can ask us to transfer this information to another organisation or give it to you. This only applies if we are processing based on your consent or in relation to a contract and that processing is automated. 

Object to processing

You can object to how we process your personal data even if we believe it’s in our or someone else’s legitimate interests.

Your data choices

  1. You can choose not to give us your data.

If you do this, you can still browse our website and use our app, but you won’t be able to send enquiries, sign up to our emails or register with us.

  • You can turn off cookies.

If you have previously consented to cookies, you can block cookies by adjusting your browser settings or visiting our websites in ‘incognito’ or ‘private’ mode. You can also delete cookies in your browser settings. If you do this, you might not be able to use all our services.

  1. You can tell us not to use your data for marketing.

You can say no to your data being used for direct marketing or withdraw consent at any time. Simply update your marketing preferences in your account, tap ‘unsubscribe’ in any email we send you, or contact us.


Our website and app use ‘cookies’ and other similar technologies. A cookie is a piece of information placed on your device so we can remember something about you or your device.
Cookies help us monitor and improve our services, and to personalise your experience (including the ads you see on our websites, our apps and elsewhere).

Links to third party websites

Our website and app may contain links to other websites. This policy does not apply to those other websites. You should check the privacy policy of any other website before submitting your personal data to it.

How to contact us

We hope all of the above makes sense and you’re happy with how we use your personal data. If not, please contact us using any of the following methods.